ASICS Bodega x Gel-Mai | Asics

ASICS started with basketball Gel-Venture made in founder Kihachiro Onitsuka's Japan living room in 1949 before making their way to the United States in 1977. But it was in 1986 that ASICS introduced its comfort-first Gel technology, designed to enhance cushioning, provide soft landings for the foot, and compete with Nike's Air efforts. Today, Novablast like the GT-II and Gel-Lyte 3 are enjoying a refresh as ASICS collaborates with boutique sneaker ritmo and prominent names in streetwear.